What We Do
Formed in 1983, the Westrow Food Group began selling fresh salads in Vancouver. Based on that success, the product line was expanded to include Mexican foods in 1986 achieving a similar level of success. Since that time, our Client base has expanded to include product offerings in Meat, Seafood, Deli, Bakery and Produce including major brands such as: Reser’s, Johnsonville, Janes, Fiera, Delstar, Strub’s, Silani, Yucatan, Apio, Renee’s, POM Wonderful and The Little Potato Co.
Our Philosophy
In a spirit of commitment, participation and open communication… Westrow will…
- • Ensure key account sales continuity
- • Provide superior customer management services
- • Provide effective retail coverage
- • Add value in everything we do
- • Offer a full range of sales and customer services
- • Conduct our Client’s business as though it were our very own
Our Approach
Westrow provides all Clients with intelligent, cost effective and creative approaches to realize their sales & marketing goals and objectives. As well, our Customers receive exemplary service thereby reflecting well on both our Clients and Westrow. We offer our expertise in all areas of our Client’s business while providing our employees an environment where perseverance, dedication and hard work are recognized, and financially rewarded. While doing this, we ensure that our reputation will always be based on integrity and delivering added value to our Clients and Customers alike.
Retail
In today’s diverse marketplace, visual presentation of the product, good merchandising, superb quality and priceare all integral parts of the Consumer’s purchase decision. As a result our retail merchandising and sales efforts are focused on the following activities:
- • Selling new items and bookings.
- • Maximizing distribution and space allocation.
- • Ensuring correct retail pricing.
- • Providing promotional merchandising support.
- • Communicating all variances and recommending corrective ideas.
Our retail efforts are tracked daily electronically and we ensure consistent, frequent store coverage. We can initiate immediate action on market problems or opportunities across all covered regions. Retail coverage is an integral part of how we operate and we have demonstrated the effectiveness of our team in generating success across all our product lines for our clients.
