Deli & HMR

Over time, deli departments are rapidly transitioning to more than just conventional sliced meats and cheeses. Now, the Home Meal Replacement (HMR) concept offers consumers the taste and convenience of restaurant quality meals with the convenience and affordability of purchasing at their local retailer.

At Westrow, we understand the dynamic nature of the ever-evolving HMR category where understanding consumer taste trends and facilitating innovation are of the greatest importance. We also know that the HMR concept presents limitless cross-promotional or bundling opportunities that increase your ability to drive incremental sales.

Our sales experts will work with you to identify the latest trends as well as work with your customers on spec, packaging and other considerations. We also offer some of the most creative marketing solutions in the business. We are committed to positioning your deli and HMR products on dinner tables across Canada.